Standard Care

Standard Care, a start-up company, is a web-based platform building a network that makes it easier for benefits professionals to discover and connect with digital health solutions. Its features include sign-up/in, a dashboard page to direct the user to find digital health solutions, and pages where users can communicate with vendors, create partnerships, and check employee engagement analytics. 

The project was a group project with a 40-hour commitment, focusing on the features that a user will utilize if he or she decides to interact with Standard Care and potentially tries the company’s services. The group, later on, was divided into two groups to optimize productivity and communication.

You can jump on a clickable prototype here: Standard Care

 

Problem

The company needs benefits consultants and buyers to browse digital health solutions and create partnerships with vendors through Standard Care. Digital health solutions and Standard Care are a newish business model. 

The question that we needed to answer was:

How might we reduce the complexity of finding the right digital health solutions for more employers to transition from traditional health insurance packages to digital health solutions?

My Role 

  • Understanding the business and reviewing personas 

  • Creating a possible Site Map for part of a website

  • Sketching potential solutions for the Discovery page

  • Wireframing the approved solution

  • Revising the onboarding process 

  • Creating a clickable prototype

Target Market

Benefits managers/consultants are the target market for Standard Care. They are ultimately the people who are working at attracting self-insured employers to purchase digital health solutions on behalf of their employees to improve employee experience or reduce care costs. Currently, this group seems to drive innovation in the healthcare system.

Consultants’ potential frustrations and concerns:

  • Obtaining new business and maintaining or growing relationships with existing clients

  • Lack of technology expertise

  • Getting buy-in for digital solutions from host companies 

  • Digital health solutions are very new 

  • Most digital health solutions are associated with reducing claims for major diseases like diabetes

  • Whether digital health solutions can help the bottom line

  • Is the quality of digital health solutions notably higher such that it will improve employee satisfaction?

Site Map 

Due to the new nature of the business, the client was exploring different business concepts, which at times could be distracting. The site map helps the client and us to be able to visualize the features that the app would offer and focus on the user experience.  

Sketch Solutions

The group was divided into two groups. The other group focused on the onboarding and dashboard page, while my partner and I focused on the Discovery page and Vendor Profile Page. We decided to sketch independently and have a meeting with the client to choose or merge the sketches. 

I did some research to get inspiration. Some of the websites I looked at were Yelp, Amazon, and Angi’s List. As a result, for the directory page, I chose to feature a keyword search with multi-select dropdown filters. The user could browse categories to populate results based on solution types and adjust filters further mid-search by using the sidebar. The goal was to make the process easier and more understandable.

As a result, we merged two of my solutions, applied some of the feedback, and created a wireframe. 

I also sketched two solutions for the company’s profile, but we didn’t have to explore these further.

Final Wireframe for Discovery page and the bookmarking page:

Final Steps 

The client was asking for a mid-fidelity clickable prototype. In this project I revised the onboarding and create a clickable prototyped. You can see the final project here: Standard Care

Conclusion 

The experience of working for a start-up was unique. I felt that I was working as a business developer, and sometimes I needed to advocate for focusing on the user experience. If we had more time, I wish we could do more primary research and do usability tests.